This is a JavaScript ad tracking code snippet that is...

August 26, 2025 at 10:38 PM

"content":"var FyberMraidVideoTracker=function e(){var r,i,n,t,a,s;let o=!1;try{r=OmidSessionClient.default}catch(d){return FyLogger.log(\"FyberMraidVideoTracker --> initFyberOmid -> Unable to load OMSDK: \"+d),{}}let c=r.AdSession,m=r.Partner,l=r.Context,b=r.AdEvents,v=r.MediaEvents;function y(e){\"sessionStart\"===e.type?(FyLogger.log(\"initFyberOmid --> FyberMraidVideoTracker -> sessionStart\"),\"definedByJavaScript\"===e.data.creativeType&&i.setCreativeType(\"video\"),\"definedByJavaScript\"===e.data.impressionType&&i.setImpressionType(\"beginToRender\"),a.loaded()):\"sessionError\"===e.type?FyLogger.log(\"initFyberOmid --> FyberMraidVideoTracker -> sessionError: \"+e):\"sessionFinish\"===e.type&&(FyberMraidVideoController.removeEventListener(u),FyberMraidVideoController.removeVideoElementReadyListener())}function u(e){switch(FyLogger.log(\"onEvent --> FyberMraidVideoTracker -> event: \"+e.name),e.name){case EVENT_VIDEO_START:let r=e.duration;r&&\"NaN\"!==r||(r=-1),s.start(r,e.volume);break;case EVENT_VIDEO_PAUSE:s.pause();break;case EVENT_VIDEO_RESUME:s.resume();break;case EVENT_VIDEO_COMPLETED:s.complete();break;case EVENT_VIDEO_VOLUME_CHANGE:s.volumeChange(e.volume);break;case EVENT_FIRST_QUARTILE:s.firstQuartile();break;case EVENT_MIDPOINT:s.midpoint();break;case EVENT_THIRD_QUARTILE:s.thirdQuartile();break;case EVENT_VIDEO_BUFFER_START:s.bufferStart();break;case EVENT_VIDEO_BUFFER_FINISH:s.bufferFinish()}}function p(e){e||(e=document.querySelector(\"video\")),t.setVideoElement(e),a=new b(i),s=new v(i),i.registerSessionObserver(y),FyberMraidVideoController.registerEventListener(u),FyberMraidVideoController.removeVideoElementReadyListener(),o&&FyberMraidVideoTracker.impression()}return{initOmid:function e(r,a){FyLogger.log(\"initOmidSession --> FyberMraidVideoTracker -> initializing omid session {partner: \"+r+\", version: \"+a+\"}\"),n=new m(r,a),t=new l(n),i=new c(t);var s=FyberMraidVideoController.videoElement();s?p(s):FyberMraidVideoController.registerVideoElementReadyListener(p)},impression:function e(){a?(a.impressionOccurred(),o=!1):o=!0},adUserInteraction:function e(){s&&s.adUserInteraction(\"click\")}}}();"}

This is a JavaScript ad tracking code snippet that is used to track video playback events and interactions in a mobile advertising environment. Specifically, it's for integrating OMSDK (Open Measurement Software Development Kit), which enables standardized tracking and verification of ad viewability and interactions, primarily for in-app advertisements.

Here’s an explanation of what the code does:

Object Initialization: The code initializes a function FyberMraidVideoTracker, which sets up processes to track video ad playback events and report analytics.
OMSDK Integration:
- It tries to load the OMID (Open Measurement Interface Definition) session client from OmidSessionClient.default. If unsuccessful, it logs an error and skips the setup.
- Several key components of OMSDK (AdSession, Partner, Context, AdEvents, and MediaEvents) are used for video ad tracking and reporting.
Event Listeners and Video Playback Tracking:
- The y() function listens to OMSDK session lifecycle events (sessionStart, sessionError, sessionFinish) and logs information or executes specific functionality depending on the event type.
- The u() function listens to video playback events (such as VIDEO_START, VIDEO_PAUSE, FIRST_QUARTILE, etc.) and triggers appropriate methods in MediaEvents to track progress, buffering, volume changes, and completion.
Video Element Initialization:
- The p() function sets up tracking for the video element. It monitors when a video element becomes ready (or retrieves an existing one) and registers it with Omid’s tracking objects (AdEvents and MediaEvents).
Session Creation with initOmid():
- The initOmid() method initializes an OMID session with specific parameters (partner and version) and binds the video element for tracking.
- If the video element isn’t immediately available, it waits and sets up event listeners to handle the video element once it’s ready.
Ad Impressions and User Interaction Tracking:
- The impression() function logs when the video ad impression occurs.
- The adUserInteraction() function reports user interactions with the advertisement (e.g., clicks).
Error Handling:
- It logs errors if OMSDK is not available or issues arise during tracking setup.

Purpose:

This code is designed for advanced tracking and monitoring of in-app video advertisements. It integrates OMSDK to provide reliable data on ad impressions, user interactions, and playback metrics, which are crucial for advertisers and publishers.

Context:

This sort of code is typically embedded within mobile ad tech platforms, such as those powering rewarded video ads or interstitial videos in mobile applications.

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